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11 April 2010

UnionBank’s gift to the Filipino Nation

By Maria Gonzalez Goolsby
Philippine Daily Inquirer
First Posted 23:08:00 04/11/2010 
Filed Under: Banking, Education

Reposted from: BusinessWorld
PHILANTHROPY traces its roots to the Greek word philanthropia meaning “love of mankind… the altruistic concern for human welfare and advancement… universal goodwill, desire and readiness to do good to all men.”

Cognizant of the fact that UnionBank and UnionBankers are in solidarity with Philippine society, our Board of Directors approved in November 2002 the Memorandum of Chairman Justo A. Ortiz establishing UnionBank’s Corporate Philanthropy and Social Responsibility (CPSR) Program.

In February 2009, The UB Learning System garnered a twin win during the 44th Anvil Awards of the Public Relations Society of the Philippines (PRSP). It received an Anvil Award of Excellence for Education: “for developing a campaign advocating private-public partnerships, strategic investments and investing in building system and platform capacity, responding to DepEd’s national goal of making every child a reader.” The Anvil Award of Excellence for Responsible Citizenship cites UB CPSR: “for making the difference in nation-building through its strategic niche in values education and youth development, by instilling time-honored Filipino values as a moral compass for fortifying the character of the Filipino child and the Filipino teacher...”

In July 2009, the Management Association of the Philippines (MAP) recognized the significant contribution of The UB Learning System during the first-ever MAP CSR Leadership Challenge Award. It was bestowed the CSR Leadership Challenge Special Award for Best in Education, citing it as UB’s gift to the Filipino nation. “This noble undertaking puts into action UB’s commitment to mobilize its resources for the betterment of society by shaping the young who will be tomorrow’s leaders.”

The MAP CSR Leadership Challenge is a search for the most exemplary Corporate Social Responsibility programs in the country today. For education, the panel of judges was chaired by Fr. Gregorio L. Banaga, President of Adamson University. The panel members included Dr. Ester A. Garcia (President, University of the East), Philip E. Juico (Dean, Graduate School of Business, DLSU Professional Schools) and Ma. Carmen Alcuaz-Reyes (President, Center for Leadership and Change, Inc.). The award was given on the criteria of relevance, efficiency and effectiveness, sustainability, social impact, replicability and visibility. Beyond the technical judging process, the UB Learning System underwent a validation process wherein an independent validator, Eugene Caccam, who counts over three decades of professional social development work experience, thoroughly evaluated and validated the program details.