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28 September 2009

The MAP CSR Leadership Challenge

Business - The MAP CSR leadership challenge - INQUIRER.net

MAPping the Future
The MAP CSR leadership challenge 

By Lydia P. Sarmiento
Philippine Daily Inquirer
First Posted 00:26:00 09/28/2009

THE MANAGEMENT ASSOCIATION OF the Philippines (MAP), with its nearly 900 members, including the most prominent and influential business leaders in the country, has carried the banner theme, “Country Above Self”, anchored on good governance, and corporate social responsibility (CSR) for the past three years.

... Why a leadership challenge? While MAP is composed of the top CEOs of the country, the level of understanding and practice of CSR is still highly diversified with the majority still in the corporate philanthropy stage. Given the prevailing global economic downtrend, protecting business operations is topmost on every responsible businessmen’s agenda.

And yet, the reality around us is that this economic weakening will impact most severely the more than 30 percent of our population who live below the poverty line. The challenge therefore is to balance what is intrinsic to the business to survive without abandoning our social contract with our communities.

... All entries were evaluated by specially selected technical panels composed of leading experts from MAP, the academe and civil society, including the following: Dean Philip Juico of the Graduate School of Business of the De La Salle Professional Schools; Esther Garcia, president of the University of the East; Nena Alcuaz Reyes, president of Center for Leadership and Change; Dan Songco, president of PinoyME Foundation; Bobby Calingo, trustee of Asia Pacific Philanthropic Consortium and member of the Advisory Board of the League of Corporate Foundation (LCF); Juan Miguel Luz, executive vice president of the National Institute of Policy Studies; Gil Salazar, executive director of the Philippine Business for Social Progress (PBSP); Dr. Ben Teehankee, associate professor in Business and Governance of the La Salle Graduate School of Business; and